Clinic owner
Marianne Cardona
- Before
- 1 clinic · 4 employees · 500k a year
- After
- 3M a year · 15 employees
2nd clinic opening
In 8 months
The Brotherhood · by Pasquale Minasi
Three days of fire.Then Monday.
The event lit you up. The Brotherhood is what keeps you burning. Pasquale Minasi's private coaching program for operators who refuse to go back to the same life.
Film arriving soonA message from Pasquale
3x your investment in 90 daysor your money back
When you follow the action plan and prove every task, every week. Terms
25 seats · November intake
The 3-day fire
You felt it in the room. Then life took it back.
You walked out of Built Different on fire. Notes full. Heart loud. You told yourself this time would be different.
Then Monday came. The inbox. The same clients. The same numbers. The same conversation at the kitchen table. By Thursday the fire was a memory. By next month it was a story you tell.
Same income.
Same arguments.
Same excuses.
Same ceiling.
It was never a motivation problem.
Motivation is an event. Change is a system. You don't lack drive. You lack a plan someone holds you to, every single week.
And you carry it alone.
Every decision lands on you. Your team needs you strong. Your family needs you present. Nobody in your circle has been where you're trying to go, so nobody can tell you the next move. You smile, you push, and you wonder why the year looks exactly like the last one.
The cost of doing nothing
A year from now, if nothing changes. 90 days from now, inside the Brotherhood.
Month 1
The notebook from the event sits in a drawer. You'll get to it.
Month 3
Same revenue. You tell yourself next quarter is the one.
Month 6
The same problems, just older. The same fights, just quieter.
Month 9
Someone who sat in that room with you made the move. You didn't.
Month 12
Another year gone. The people at home watched what you did, not what you said.
Week 1
Your goal, your numbers and your action plan are on paper. Built with Pasquale.
Week 2+
Every task has a deadline. Every week you prove it's done. No drift.
Week 6
Decisions you postponed for a year get made on a call.
Day 90
Your result is measured against what you invested. In black and white.
Same 90 days either way. Only one of them changes who you are.
The Brotherhood
Not a course. Not another event. A circle.
The Brotherhood is Pasquale Minasi's private coaching program for entrepreneurs and operators who want the next level after Built Different.
25 people. One written plan each. Weekly coaching. Weekly proof. A room full of brothers who won't let you shrink back to who you were.
This is for you if
- You run a business, lead people or earn from your own work, and you know you're playing below your level.
- You left an event on fire and watched it fade. You want the fire turned into a system.
- You do your best work when someone is holding you to it.
- You're ready to invest seriously in yourself and execute.
This is not for you if
- You're looking for a magic button or a shortcut.
- You want motivation without accountability.
- You won't report your tasks every week.
- Everything is always the market's fault, the team's fault, someone else's fault.
How it works
The weekly rhythm
- Plan
- Execute
- Prove
- Review
Your action plan
Built around your goal and your numbers. Specific tasks, in the right order, with deadlines. No theory you'll never use.
The weekly call
Every week with Pasquale. Group coaching in Level 1, 1:1 in Levels 2 and 3. You review, decide and commit to the next week.
Accountability and proof
Every week you prove completion of every assigned task. Proof, not promises. It's also what keeps your guarantee active.
Direct access
Levels 2 and 3 get Pasquale's personal phone number. Suggestions, meetings, decisions. Anytime.
Around all of it, the mastermind: operators who are building too, sharing what works and calling you out when you drift.
Three levels
Choose how close you want Pasquale.
25 seats · November intake
All three levels combined. When the 25th seat is taken, the intake closes.
- The full six months
Level 3
€50,000
6 months
Six months of 1:1 coaching with Pasquale and direct access the whole way.
- 1:1 coaching with Pasquale for 6 months
- Weekly calls
- Direct access to Pasquale's personal phone number
- Everything in Level 2 and Level 1
- Most impact
Level 2
€25,000
3 months
Pasquale in your corner, 1:1, and a direct line when decisions can't wait.
- 1:1 coaching with Pasquale
- Weekly calls
- Direct access to his personal phone number. Anytime: suggestions, meetings, decisions
- Everything in Level 1
Level 1
€10,000
3 months
The weekly group call, the mastermind and Built Different 4.0 for two.
- Weekly group coaching call with Pasquale
- The mastermind
- VIP ticket to Built Different 4.0 (6–7 March 2027, Tirana) for you and your partner
- Access to Pasquale
Every level is backed by the 90-day guarantee, on the conditions in the guarantee terms. Your level is confirmed on your call, after your application is reviewed.
The guarantee
3x your investment in 90 days.Or your money back.
Pasquale puts his money where his plan is. Do the work, prove the work, and if your documented return isn't at least three times what you invested within 90 days, you get your money back.
The condition is simple. And it's not negotiable.
- 1
Follow the plan
You execute the action plan built with Pasquale. Every assigned task.
- 2
Prove it weekly
Every week you submit proof that every task is complete. Tracked and recorded.
- 3
Show the numbers
Your baseline in week 1, your result at day 90. Documented, so the math is clean.
This is not a free pass. It's a deal: you bring the execution, Pasquale brings the plan and stands behind it.
Up to 2,000% ROI
1 We do not promise any income or result. The results shown are from individual clients and are not typical. You may earn nothing. Earnings disclaimer
Coaching clients · real results
The before. The after.
Pasquale's coaching clients. Where they started, where they got to, and how long it took. Press play to hear it in their own words.
Investment
Tristan Agius
- Before
- 6 employees · 2M a year
- After
- 45 employees · 50M a year
In 13 months
Real estate agent
Henry Zammit
- Before
- 25M a year
- After
- 100M a year
In 6 months
Single mother of 2
Blerta
- Before
- Sold her first business in a 9M exit
- After
- Started the brand Flawless · +800k monthly revenue
Now 145 employees
In 45 days
Real estate · Malta
Bradley Tayne
- Before
- 4 agents · 1 office · 50k revenue
- After
- 17 agents · 2 offices · 250k a month
In 3 months
From taxi to coaching
Federigo Gazzarrini
- Before
- Taxi driver · 3k a month
- After
- Sales and business coach · 20k a month
In 3 months
Airbnb business
Matthew Zammit
- Before
- 400 properties · 5M a year
- After
- 1,200 properties · 30M a year
Now 140+ employees
In 8 months
Digital marketing agency
Marcel
- Before
- 3 clients · 100k a year
- After
- 40 clients · 2M a year
In 9 months
Architect
Greta Disha
- Before
- 3k a month
- After
- 15k a month
In 4 months
From closer to coach
Artur Kardhashi
- Before
- High-ticket closer · 158kg
- After
- Trainer and diet coach · 88kg · 25 clients · €25k a month
In 5 months
16 years old
Rei Canka
- Before
- Student
- After
- Digital marketing agency · 3 partners · 150k a year
In 4 months
- Reserved
Brotherhood members
The first member stories are filmed after the November intake. This space is theirs.
Testimonials are real clients describing their own results, in their own videos. They show individual results, not typical or expected ones. No client was paid for a testimonial. We do not promise any income or result. The results shown are from individual clients and are not typical. You may earn nothing. Earnings disclaimer
Pasquale Minasi
Founder · Coach · Operator
Your coach
From behind the bar to 12 companies in 5 countries.
Pasquale Minasi started as a bartender. He went on to found BlueMagic Group Clinic, a hair transplant and dental group that started in Istanbul and now has offices including London, Istanbul and Tirana.
Today he runs 12 companies across 5 countries, and BlueMagic Group Clinic has served more than 35,000 patients. Press reports him as an angel investor in more than 100 start-ups.
He founded Built Different, the live event for operators. Three editions in Tirana later, the Brotherhood is what comes after the room.
Read his story in Forbes Australia (Brand Voice).
- companies
- 12companies
- countries
- 5countries
- patients served
- 35,000+patients served
- start-ups backed*
- 100+start-ups backed*
*As reported in press.
Built Different · Tirana
1.0
Sep 2025
100 seats
2.0
Apr 2026
300 seats
3.0
Oct 2026
With Tai Lopez, Daniel G, Neno Torres, Joël Mbang, Ermal Mamaqi and Rafa Motloch
Coached, too
Mentored by Andy Elliott.
Mentored by Andy Elliott. They met in Dubai. The best operators never stop being coached.
Pasquale with his mentor Andy Elliott in Dubai.
The application
Seats aren't sold. They're earned.
Every application is read by Pasquale's team. Answer honestly. It takes about 6 minutes.
- 01Who you areName, contact, where you're based.
- 02What you do“What do you actually do day-to-day?”
- 03Where you're going“What is the biggest thing standing in the way right now?”
- 04The call“What are you hoping to get from the call with Pasquale?”
- 05Fit and commitment“Which level are you most interested in?”
What happens after you apply
- 1Pasquale's team reviews every application personally.
- 2Selected applicants get a call to talk about goals, fit and the right level.
- 3If it's a match, you secure your seat before the November intake closes.
Skip the line
Talk to Pasquale directly.
Don't want to wait for the review? Book a private call with Pasquale. Just you and him, 30 minutes.
- 01Pay €297Secure checkout on Whop.
- 02Pick your timeChoose your slot in Pasquale's calendar.
- 03Answer the pre-call form5 minutes. It makes the call count.
How much does the Brotherhood cost?
Three levels. Level 1 is €10,000 for 3 months. Level 2 is €25,000 for 3 months. Level 3 is €50,000 for 6 months. Which level fits you is discussed on your call.
How do I pay?
Once you're accepted, you pay through Whop's secure checkout: in full, or financed. Nothing is paid before your application is reviewed, except the optional €297 private call with Pasquale.
Can I finance my seat?
Yes, once you're accepted. Financing is through Whop's partners (Klarna, Splitit, ClarityPay and others, depending on your country and approval). The finance price includes the partner's 20% fee: Level 1 €12,000, Level 2 €30,000. Level 3 financing is arranged on your call.
How much time does it take each week?
One weekly call, plus the tasks in your action plan. The tasks are the work your business needs anyway, in the right order, with someone checking. If you can't commit to doing and proving them every week, wait for a later intake.
What if I'm not ready?
Apply and say so. The call will tell you honestly whether now is the time. Waiting until you feel ready is usually how another year goes by.
What are the guarantee conditions?
3x your investment in 90 days or your money back, on one condition: you follow the action plan, prove every assigned task by its deadline and attend every session. Your baseline is documented in week 1 and your result at day 90. It's a refund remedy, not a promise of income. The full rules, including the cure period and how to make a claim, are on the guarantee terms page.
Guarantee termsWho is the partner ticket for?
Level 1 and above include VIP tickets to Built Different 4.0, 6–7 March 2027 in Tirana, for you and your partner. Bring the person building life or business with you.
When does it start and how many seats are there?
The intake starts in November 2026. There are 25 seats in total across all three levels. When they're gone, the intake closes.
25 seats · November intake
Same life, or the next level.
In 90 days you'll be somewhere. Decide where. Apply now and let Pasquale's team tell you if you're a fit.